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MediaWise® With Dr. Dave   Print this page

Cyberbullies

Some days I feel like I can't remember what it was like before I had a cell phone, e-mail, and use of the Internet. I get annoyed when someone's phone rings in restaurants and movie theaters, but like most people I think the trouble the new technologies cause is worth the convenience they give us.

As you have read here before, however, there can be a downside to good technology. Here's an example. Some kids are using the latest communications technologies to bully their peers. I've heard horror stories firsthand from parents, teachers and kids about cyberbullies. Cyberbullying means pretty much what it sounds like it means. Cyberbullies are kids who act just like bullies from past generations. They pick on other kids, trying to humiliate and intimidate them. But instead of waiting around by the door after school, cyberbullies do their damage via emails, instant messages and cell phone text messages from a remote location.

Cyberbullying can mean sending derogatory insults or threats in messages, often many, many of them. Sometimes it entails circulating humiliating information or pictures of a kid among peers. Sometimes it involves demeaning postings on web sites.

In many ways this is the same problem kids have had to put up with for years. But in other ways, cyberbullying is a new kind of problem. Unlike the bullies of yesteryear, cyberbullies can get to their prey right in their own bedrooms if they have a computer equipped with an instant messenger program. If the objects of their scorn have cell phones they can get to them wherever they are via text messages. For the victims of cyberbullies this access to the most private spaces and moments can be quite traumatizing. They can feel that there is no escape from their torturous social lives, or worse yet, never safe from threatened harm. In addition, a cyberbully's damage can spread far and wide at the speed of light.

Another way cyberbullying differs from the old-fashioned kind is the ease with which it is conducted by the bullies themselves. Several reports I've seen and heard suggest that the distance created by technology makes the act of bullying much easier to perform. Rather than threatening a kid to his face, cyberbullies can simply type the message and hit send without seeing the all too real look on the face of the kid who receives it.

We need to take cyberbullying just as seriously as the real world kind. Here's what we should do:
1. Make sure our kids know the importance of proper electronic etiquette.
2. Make sure our kids know that there is zero tolerance for electronic bullying.
3. Make sure our kids know that if they are victims that they should tell adults right away.
4. Make sure our kids know that if they act like cyberbullies, the punishment will be swift and sure.

David Walsh, Ph.D. is the founder of the MediaWise Movement, a program of the National Institute on Media and the Family (www.mediafamily.org). His latest book, Why Do They Act That Way? A Survival Guide to the Adolescent Brain for You and Your Teen is available at all major booksellers.

 
 
 
© National Institute on Media and the Family.